UT2004 Final Solution-Plugin/Egg Farm

The upper space belongs to Versace. She is a fashion machine that has brought the Versace brand back from bankruptcy to the frontier of the fashion industry. Treasured by the fashion house as people treasured golden hens in fairy-tale land.

Connected to idea-laying farm headed by Dotella is the Steve-Jobs-plugin-device. Jobs, with his unique style of brand marketing and keynote presentation, has succeeded in transforming Apple (and Pixar) into industry leading companies. His specialty is in translating ideas into marketable product, and to engages with the market with his iconic persoanlity (and heroic comeback story). Job's office is a plugin device that allows Dotella to export her ideas effectively (just as SketchUp needs a plugin to export Ut-compatible forms).

The Job-plugin-device comes with a meeting space for Dotella and Jobs to consult, Steve's office space to prepare his product keynote, and a stage for the presentation to the world.

Here Dotella hatches her ideas, in the form if models wearing her designs. These ideas then roll down, and are collected at the bottom, similar to industrial scale egg farms. 
Each of Dotella and Jobs operate their careers from their nest. The nest defines an invulnerable zone where they have the security to focus on producing ideas, and absolute power within their company, industry and the market.

The meeting space takes an egg-shape form. Physically, it is the platform that orchestrates the fusion of each client's cocoon lifts into the main egg body; metaphorical for the creation, birth and hatching of new ideas which also occurs here. Here Dotella's ideas are processed by the Jobs-plugin-device.

The table is consistent with the avian theme of the meeting space.  The table allows Jobs and Dotella to sit on the egg, hatching ideas.

Job's office space, surrounded by screens where he can prepare for his speeches, or simply admire at his reflections. Here the idea becomes ready to hatch.

Jobs then descends from the nest of ideas to the lower level, where he presents his keynote launch of new products, with the aid of earth facing screens. The idea hatches and is released.